Paul's on Times Square


Cutting Through the Clutter of the Tourist Capital of the World

What They Needed

Being on the second floor in Times Square with a view of the ball dropping makes for an amazing New Year’s party. But, Paul’s wanted to keep the good times rolling all year and set sustainable foot traffic to the second-floor location as the goal.

What We Did

Munch Ado’s social media and marketing teams set their sights on creating awareness and educating customers about Paul’s on Times Square. With a focus on the modern, elevated Italian dining and the stunning dining room, we positioned Paul’s on Times Square as the place to go in Times Square anytime of the year.

How We Did It

During our strategy meeting with Paul’s on Times Square’s manager, Ben, we discussed a mix of digital ads and Instagram stories to create engagement with their brand and to drive reservations and orders.


"Munch Ado has taken a lot off my plate–especially social media–and with that gone, I get to do more of what I love."


-Ben Krkuti

Manager, Paul’s On Times Square



The modern Italian styling and cuisine of Paul’s on Times Square is unlike any other restaurant in NYC. That’s why we used a mix of professional photography and on-the-fly content creation to capture the experience in exciting and engaging ways for their new website, social media, and more.



The story of Paul’s is that of a family with passion for Italian classics and reinvention. We built and designed the website to reflect those principles as well as serve as the best way to place orders and reservations with Paul’s. Knowing how important New Year’s is to Paul’s, we also implemented a streamlined events and catering booking for customers. And for customers who want to get a better idea of the Paul’s experience, we integrated social media reviews from Facebook, TripAdvisor, and Yelp.



The social team worked closely with Paul’s to reflect the atmosphere inside the restaurant online. We created quick tutorials on how to get to the restaurant from Times Square, featured new cocktails with video, and always kept followers up-to-date on the latest events and promotions.

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A day in New York City is special no matter what time of the year. The marketing we created for Paul’s focused on celebrating every day as a special occasion and making a night of it with elevated dining in the heart of the city.


971% Return on Investment

Full Tables All Year Round

18 Months of Growth

300% Increase in Brand Awareness