La Barra is an Italian cuisine initiative by award-winning Chicago baker and restauranteur Rich Labriola. He wanted to turn the good reviews La Barra had been receiving into a viable online business and following.
What We Did
Munch Ado took over and grew La Barra’s online presence in October, and by the end of the year established them as the must-try deep dish pizza in the heart of Chicago.
How We Did It
Consistency was the key to La Barra’s success online and it all stemmed from the first meeting we had with Rich where he laid out his goals. Our social, marketing, and website teams came together and aligned on a coordinated strategy to use high quality content including photos and videos to give customers the sense of being at La Barra and the quality of the small bites whole menu—not just home to one of Chicago’s most talked about pizzas.
We held an on-site video shoot to capture the essence of La Barra and to give Rich the opportunity to let his authentic passion for Italian cuisine inspire his customers. We also have had multiple photoshoots to capture all menu items and keep the content on social media fresh.
We designed and built a new home online for both of La Barra’s locations on one site where customers can place orders and make reservations without going through a third-party. The site features the video we created for La Barra as well as weekly specials, event planning, and high-quality photography.
SOCIAL MEDIA MANAGEMENT
Our team created unique content for both of La Barra’s locations across Facebook and Instagram that highlighted the award-winning pizza, innovative Italian cuisine, and what makes dining at each location so special. We also managed each location’s Yelp and TripAdvisor pages, motoring and responding to reviews.
We used a multi-channel mix of online display marketing, social media, and email to create awareness and engagement around all the unique offerings at La Barra including the small artisan plates, handpicked wines, and award-winning pizza.